![]() The email seems to imply Sparked is not among the “many good ideas” that “take off.” In other words, it didn’t find traction. “Like many good ideas, some take off and others, like Sparked, must come to an end.” Since then, thanks to regular input and feedback from you, we improved where we could, learned a ton, and made connections between people,” the email read. ![]() “We started building Sparked in late 2020 to help people find love through an experience rooted in kindness. The company informed its testers via email that the service will officially close on January 20, 2022. Not coincidentally, Facebook’s larger dating service, Facebook Dating, soon thereafter launched a new feature called Audio Dates which similarly gave users a way to start an audio chat with their match. The service hosted several “audio only” date nights where users could chat with one another, but not appear on video. However, Sparked last summer began experimenting with a different sort of online dating that didn’t include video chat: audio dating. Meta, at the time, described Sparked as “a small, external beta” test designed to generate insights about how video dating could work. They could also choose to share their contact information with a match, like their phone number, email or Instagram handle. Initially, Sparked users would chat in short, four-minute video dates, which they could then follow up with a 10-minute date, if all went well.
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